15:05:03 #startmeeting 15:05:03 Meeting started Tue Aug 16 15:05:03 2011 UTC. The chair is suseROCKs. Information about MeetBot at http://wiki.debian.org/MeetBot. 15:05:03 Useful Commands: #action #agreed #help #info #idea #link #topic. 15:05:26 #chair AJaeger manugupt1 15:05:26 Current chairs: AJaeger manugupt1 suseROCKs 15:06:07 #topic openSUSE Marketing Team Meeting 15:06:40 Our agenda is at http://en.opensuse.org/openSUSE:Marketing_meeting#Proposed_Agenda_for_16-August-2011_Meeting 15:07:13 1. Conference promotion (15 minutes) 15:07:13 1. News Team organization 15:07:13 2. Review of Marketing related sessions to attend 15:07:13 3. Other stuff 15:07:13 2. Software Freedom Day (10 minutes) 15:07:14 3. Social Media Masters (10 minutes) 15:07:16 4. 12.1 Marketing Team hackfest ToDos (15 minutes) 15:07:18 5. Ambassador Travel Sponsorship Program (15 minutes) 15:07:20 1. . Where are we now and what's next? 15:07:22 6. Miscellaneous and Q&A 15:07:24 1. Can't attend the meeting? Enter your questions/comments here. 15:07:46 ok hwho is actually here now as that will affect the actual delivery of the agenda topics 15:08:43 * AJaeger is still here 15:08:57 ok 15:09:19 #topic openSUSE Marketing Meeting | Topic - Conference Promotion 15:09:49 So first item under that topic is the news team. 15:10:08 I'd like to secure volunteers who will report the goings-on of the conference this year 15:10:38 I think making sure we post at least 2 stories a day is a good idea. Thoughts? 15:11:30 2 stories / day during the conference? Or trying to build up promo beforehand? 15:12:20 tony__, During 15:13:00 We have four days and I think we have at least 4 committed writers including me, manugupt1 jos and kostas 15:13:32 Backing up a bit, then. Pls repeat name of conference (I missed last month) and if there is a specific recommended place for stories 15:13:43 But more writers would be even better. Last year it was just me and Jos and hard to write articles and play at the conference at the same time 15:14:05 tony__, This is in reference to the openSUSE Conference in Nuremberg next month 15:15:05 I'll have to check my schedule, but would a good approach be for attendees to twitter their thoughts and another person off-site do the aggregation and article writing? 15:15:13 and from which we didn't have any schedule finished, so hard to promote it ... 15:15:21 * tigerfoot really annoyed by this ! 15:15:25 tony__, that's next 15:16:03 tigerfoot, I believe its almost done. its a bit complicated trying to fit everything in and communicating with various people about their needs etc. 15:16:28 ok let's poke people more as we get closer... The next sub-topci is about social media 15:16:48 two things... one, we need a social media master who will re-populate our articles on all our social media sites 15:17:11 kinda superman who doesn't exist 15:17:12 this doesn't require someone to be at the conference, can be someone external who will react as soon as an article arrives 15:18:01 If there are already "our" social media sites, then re-populating should be a technical solution, only requiring a button click 15:18:17 tony__, Unfortunately it isn't tht simple 15:18:41 we have our own accounts, but we also need to post on accounts we don't own that also are affiliated with openSUSE 15:18:51 suseROCKs: Afterwards, then privately pls explain why not simple and we can re-evaluate maybe 15:19:24 suseROCKs: If your last post is the issue, it's not. Can solve that easily 15:19:30 this is a common problem that most FOSS orgs face, we spend an hour populating our stuff on multiple accounts out there 15:19:51 suseROCKs: We do not need *one* media master - we can share the load... 15:20:14 AJaeger, absolutely. I think we need to have several people from now on 15:20:19 AJaeger: better to kill only one :D 15:20:40 tony__, If you have a solution I'm all ears, and so will the rest of FOSS :-) 15:20:48 tony__: Tools can only help a bit. You cannot publish automatically AFAIK to facebook groups, only to wall pages etc. 15:20:57 Would like to take a look at this "problem" if someone is willing to converse details with me after this meeting 15:21:12 tony__, Sure 15:21:25 tigerfoot: But if that one gets killed, nothing works but if there's a team... 15:21:45 #action tony__ and suseROCKs to talk about social media publication solutions after meeting 15:22:08 ok next item under social media. we need to spread the word at the conference to use hash tags during the conference 15:22:18 I propose we use #openSUSE and #oSC11 15:22:56 AJaeger: I can think of at least a couple approaches to creating proper "Tools" which can work. Primary easy one would be to "pull" data into the site instead of "pushing which should address any auth issues 15:23:10 suseROCKs: Just one hashtag - #osc11 is fine. 15:23:33 I'm also thinking we should make a few "Tweet us!" posters to put up around the conference center 15:23:46 AJaeger, if we create a few posters, is it difficult to get them printed? 15:24:07 suseROCKs: shouldn't be a problem if we do it quickly! 15:24:28 suseROCKs: A social media poster: Twitter hash tag, flickr group etc might be a cool idea 15:24:33 * suseROCKs assumes it would use an in-house color printer and thus advise poster designer not to go overboard on color :-) 15:25:18 suseROCKs: Yeah 15:25:30 tigerfoot, would you be willing to make a quick poster with the specs ^^ ? 15:25:36 nope 15:25:58 no time for it 15:26:01 ok I'll send to artwork team request then 15:26:10 tigerfoot, no problem I understnd 15:26:12 you just ask :D 15:26:22 the team ... 15:26:34 #action suseROCKs to request a tweet/dent poster creation from artwork team 15:27:04 ok are there other items we should cover on the subject of conference promotion? 15:27:22 We all need to spread the word and continue reminding people to come to our conference. So let's keep up the work on that 15:27:52 suseROCKs: without a schedule it's just impossible to promote anything .... 15:28:15 tigerfoot, ok ok I'll see where things are at now 15:28:39 tigerfoot: See the news.o.o article. We can speak about the talks even if we don't know on which day they will be. 15:28:45 we need that fixed first, ( need it last monday ), then we will be able to publish article about promoting most of the workshop 15:28:46 * AJaeger agrees it's harder 15:29:02 I do too 15:29:13 talk-scheduling is much more complicated than I ever imagined 15:29:14 * tigerfoot pin's AJaeger with two suse-usb-key in ears 15:29:30 * warlordmobile salutes 15:29:37 tigerfoot: Are you still copying usb keys? ;) 15:29:46 ok let's move on to next topic 15:29:48 no more, need stock 15:30:01 #topic openSUSE Marketing Team Meeting } Topic Software Freedom Day 15:30:22 Okay so we have SFD coming up in September on 17th I think 15:30:37 yeap 17 15:30:39 One big challenge we have is we no longer have DVDs left to distribute and we are getting requests 15:31:02 so we need to provide some creative solution to some of these events requesters 15:31:39 suseROCKs: With the openSUSE conference before, I see those involved in the conference in no position to support SFD at all. 15:31:53 burn .iso and maybe habe some artwork to print 15:32:22 warlordmobile, burning is a possible solution but not for some of the events that expect 1000+ folks in attendance 15:32:33 for those who are wiling to do it 15:32:52 well you are right 15:32:56 AJaeger, all I'm thinking of is that someone here volunteer to come up with a blueprint of an idea that we can point people to for what they can do for their events 15:33:16 Hi all manu here 15:33:37 and I can think of saying "We don't have any DVDs left" as a good promotion actually because it says we've been so popular this year we have been unable to keep up with demand :-) 15:34:02 +1 15:34:16 suseROCKs: A "blueprint" is a fine idea but better is to integrate or build in a Project Manager so it can be re-used step by step by later users 15:34:37 maybe even write an article about it 15:34:42 a faster solution than iso burning would be something along the lines of live USB burning.. people wanting to promote openSUSE at events could setup their laptops (using a susestudio image?) to slap on live USB images.. plug in, wipe pen? I'm just brainstorming.. 15:34:51 But lesser dvds mean lesser user too 15:35:27 tony__, Don't overengineer. we're trying to react right away to the fact that there are requests now for materials and we have none to give 15:35:47 Yes illmehtar 15:35:49 Ilmehtar, adding a USB Burning station is a nice idea to add to the blueprint 15:36:11 suseROCKs: Just saying - You can implement short term solutions but recommend keeping an eye on long term too to lessen work over time 15:36:44 tony__, that's what a wiki does. Once its a wiki page, its there forever and we can always reference our historical actions that way 15:37:17 its just that this time is the first time we've ever been caught by surprise with a shortage of DVDs. We hope to rectify that in the next printing of 12.1 but for now we have to figure out our stopgap measure 15:37:27 A USB burning station isn't high volume, takes a long time per unit, right? 15:37:42 suseROCKs: We did a far better job in distribution than the last years ;) 15:38:11 AJaeger, Absolutely! And that's something I think we should write about on news.o.o. Shortage = Success :-) 15:38:31 tony__: not necessarily. USB's are much faster than burning CD's, and if we use Live iso's as their image its only 700MB or so to copy. 15:38:35 and AJaeger deserves a big round of applause for his work in ensuring DVDs got distributed well. 15:38:51 I could write something about it tommorow 15:39:25 article 15:39:35 I was asking myself whether we blogged about it - and if we indeed did not, then I applaud warlordmobile to write an article. 15:39:40 Ilmehtar, on the plus side it is faster than cd burning, on the negative side, its still one burn per action at an event booth :-) 15:39:44 warlordmobile: Let me review it before you publish, please 15:39:59 and then review it and maybe add things :) 15:40:27 suseROCKs: well in theory you could do more than one..slap in a USB hub and go to town 15:40:37 ok so can someone volunteer to create a wiki page with suggestion for alternative to printed materials for SFD events? 15:40:40 sorry mobile writing is slooow 15:41:37 Ilmehtar, interested? 15:42:12 suseROCKs: Sure I'll do it 15:42:23 if someone starts this i could help 15:42:48 just mail me tthe url 15:42:56 #action Ilmehtar to create SFD Blueprint on wiki to point people to for their events. Creative solutions for low-cost production of booth without materials from SUSE 15:43:28 tony__, FYI Roger in Riverside wants to create an openSUSE Rave Party for SFD. I think you'd have fun there. :-) 15:43:54 suseROCKs: Cool. Let's talk after meeting 15:44:10 ok we are running a little over schedule here and next topic is Social Media Masters 15:44:24 sorry need to go, suseROCKs post the log in wiki pls ... 15:44:28 I'm going to put that on hold until tony__ and I have the discussion after the meeting and hear his ideas 15:44:42 tigerfoot, its utomatically posted 15:44:48 *automatically 15:45:01 Not on thewiki 15:45:11 ok ok 15:45:12 will do that 15:45:17 next topic 15:45:37 #topic openSUSE Marketing Team Meeting | 12.1 Marketing Team Hackfest ToDos 15:46:05 Ok so as you all know, we will ahve our second-ever Marketing Team hackfest immediately after the openSUSE Conference in Nuremberg 15:46:20 For those of you unable to attend, we will still be able to get involved via online 15:46:30 need help for collaboration days 15:46:45 warlordmobile, not the same topic 15:46:59 sorry 15:47:16 but have that in mind 15:47:21 The timing and uniqueness of 12.1 presents some interesting challenges and opportunities 15:47:29 Todo? Is there a wrong way? 15:47:58 suseROCKs: Is there a paper on timing and uniqueness? 15:48:19 12.1 will be released just before the holiday seson begins. and 12.1 will introduce some new technologies and our frontline folks here need to be prepared to answer questions and assist on those things 15:48:41 Are we speaking on topics related to marketing fest topics 15:48:53 its openSUSE it is always unique :) 15:48:53 manigupt, yup 15:49:12 I javelin 15:49:35 tony__, two major new technologies being shipped in 12.1 SystemD and GNOME 3 are examples. 15:49:39 I have N idea android campaigning for 12.1 15:49:52 shoot it 15:50:10 Looks like "official" new features is incomplete http://en.opensuse.org/openSUSE:Upcoming_features 15:50:25 tony__, of course. Its a work in progress 15:50:52 guys can we please stay focused? 15:51:11 manigupt: Would like to hear more (later) 15:51:24 me2 15:52:07 with regards to timing, because we'll have less visibility (less events) after November due to holidays, we need to shift some of the post-release energy to pre-release and talk up 12.1 a storm at events in October for example 15:52:53 there are several important events coming up in October. For example Ilmehtar and I will be at Brainshare. There is the LibreOffice Conference in Paris 15:53:28 There is a conference in au too in Nov / Dec 15:53:34 will we send ambassadors there? 15:53:45 warlordmobile, to where? 15:54:02 we have jdd and tim serong 15:54:17 paris and Au 15:54:42 well that's something the ambassador team leaders need to push hard on to get coverage at these events 15:54:46 we could ask them to go 15:54:57 you're one of the leaders so why ask here "will we send?" :-) 15:55:14 ritorical :) 15:55:24 :-) 15:55:53 I will ask them for it by tommorow 15:56:04 so on the topic of hackest todos, we need to think about wht tasks to get completed by the end of hackfest 15:56:12 and I see the following most important 15:56:30 1. Creation of materials (including presentations) to distribute and push people to use leading up to 12.1 release 15:56:36 e.g. use in October 15:57:02 2. Good documentation and training of new technologies so our ambassadors can answer questions in person 15:57:26 3. Keeping up with the Release Notes which won't be perfect but we'll have a better idea by September 15:57:27 we need an overview of 12.1 flr this 15:57:50 that's 1. warlordmobile 15:57:59 y 15:58:18 suseROCKs: Looks like a good prelim roadmap. BTW - Anyone know why jump from 11.4 to 12.1 and not 12.0? 15:58:30 so the question now is what can we do to prepare before marketing hackfest so we are not cramming everything in two days? 15:58:37 we voted for kt tony 15:58:50 I have a few ideas 15:58:57 tony__, 12.0 was released yesterday. Didn't you know? 15:59:01 warlordmobile: OK. Plenty of people will ask 15:59:22 we will have marketing collaborationdays before bryen 15:59:22 tony__, I'll explain the 12.1 scheme after the meeting :-) 16:00:28 we could make things there 16:00:49 or ask people to help 16:01:16 warlordmobile, do you have a list of stuff to do for the Ambassador Collaboration Day yet? 16:01:25 1 day is enough 16:01:33 a small list 16:02:13 ok warlordmobile let's take a look at that list in detail in a bit after the meeting and see what we can add to it. 16:02:22 1 day for what? 16:02:43 bryen not today 16:02:45 For ambassador day 16:02:55 i am on mobile 16:03:14 AJaeger, I wonder will there be any experts on systemd in the office during makreting hackfest? Perhaps we can invite them to stop by and give us an overview of systemd so we can answer folks better at events? 16:03:17 1 day it will be manu 16:03:32 suseROCKs: Ask frederic crozat 16:03:43 warlordmobile, I wasn't saying today. I have no patience to talk to someone on mobile. :-) 16:03:49 suseROCKs: Send me an email and I CC him ;) 16:04:01 AJaeger, Frederic doesn't work in NUE though, right? 16:04:25 I'll definitely reach out to him as he's leading the systemd implementation 16:04:42 brien manu will mail you the etherpad 16:04:57 Thanks 16:05:06 * suseROCKs kicks warlordmobile and tells him it is unacceptable to misspell my name! 16:05:46 ok last topic coming up! 16:06:00 Hey all i have a few new ideas that should be implement 16:06:03 Wait 16:06:14 sorry its a small android bryen :) 16:06:14 manigupt, ok go ahead 16:06:58 I would like to enhance web promotion and android proliferation 16:07:08 suseROCKs: He will be at the conference ;) 16:07:35 manigupt, +1 and I have a few ideas on the android apps we can use to customize for openSUSE. let's talk about it when you're not mobile :-) 16:07:46 Last time i had an idea of a promo website for a new release 16:07:48 Ok 16:08:15 suseROCKs: manigupt I'm into Android dev too 16:08:52 Awesome tony i will mail to the marketing list 16:08:56 tony__, Awesome. We need more android developes on this team because we all have wonderful ideas and they get stuck cuz we don't know who is a developer around here 16:08:57 * AJaeger is just an android user 16:09:17 But a great development 16:09:27 Dev 16:09:28 * warlordmobile too 16:10:03 * suseROCKs is having issues with Android lately but is trying to be patient with Android 16:10:36 isnt there a community of android developers? maybe we should ask help from them 16:10:59 #action manigupt tony__ and others to discuss Android app for promoting openSUSE 16:11:09 warlordmobile: There is but let's see what we're trying to do first 16:11:18 warlordmobile, we have a community of it here :-) 16:11:27 agreed tony 16:11:43 ok final topic 16:11:48 we have ? 16:12:03 #topic openSUSE marketing meeting | Topic: Ambassador Travel Sponsorship program 16:12:45 ok so here's the thing. I realize a lot of the ambassadors aren't here right now so we don't have to go into great detail discussing this.... 16:12:53 but I want to say two things 16:13:13 1. I think its great that we have seen some good initial discussions about the program within the ambassador team 16:13:46 2. Now is the time for action. Don't overengineer the program and figure out all the mistakes right away. We need to start making actual plans to send people to places 16:14:34 So Ambassadors, please look at all important events coming up between now and Nov 1 that we can send to 16:14:41 and let's get our people out there! 16:14:46 ok how we decide whom to send where? 16:15:26 I would not word it "sending" but support ;) 16:15:27 I would not suggest s hapazate way 16:15:28 warlordmobile, you come up with a complete list of events worldwide as much as you can come up with and then look for people local who can go 16:15:48 * AJaeger needs to take care of some issues now, talk to you later 16:15:50 if no local, determine if it is important enough to send someone and expand your circle to see where people are that can get there reasonably 16:16:02 ok and then i talk to jos? 16:16:29 warlordmobile, no come up with the list and get the agreement and you and team agree on which is priority for the up to $5000 16:16:29 Wait plz listen to my idea 16:16:45 ok 16:16:50 warlordmobile, and please, its not "I talk" but "team talk" to Jos 16:16:56 as a single proposal 16:17:05 I don't want to restrict the activities to the ambassador list 16:17:08 i was a mistake 16:17:37 manigupt, I agree. we should be sending people we feel are best qualified for the event content 16:17:48 We should plan it in such a way to get more users involved 16:17:51 Sometimes sending a developer is better idea than an ambassador 16:17:58 +1 16:18:25 Yes 16:18:55 manigupt, and as for letting people know bout events coming up and asking people to help out, we should be sending that announcement to the project list, not the ambassador list only 16:19:22 Even more 16:19:27 +1 too 16:19:34 Announce news etc etc 16:19:38 and once we have the event planned out, it should always be announced on news.o.o 16:19:49 manigupt, not for initial recruiting, only for actual planned 16:19:57 like the nice articles we have done so far this year 16:20:11 Once i am in room i will speak detail 16:20:19 but my disappointment is so many people are not bothering to write a pre-article about their upcoming events and we never know its happening until too late 16:20:43 wait please 16:20:54 suseROCKs: if you have a recommended procedure, you should post in a private website, location or something for internal marketing use 16:21:38 this should be done by people who know about the upcomming event 16:21:46 Its open source more things should be public 16:22:21 y 16:22:29 we practice open marketing here 16:22:44 just like other FOSS projects do. We don't do things "internally" 16:23:30 "Open" is fine, as a Security SysAdmin it's anti my instincts 16:23:46 ok warlordmobile and manigupt you are both mobile right now and you have a lot to say so let's set an appointment this week to talk here when you both can type normally 16:24:10 tomorow? 16:24:13 It will be better that way 16:24:29 at that time is fine with me 16:24:31 Thursday 16:24:41 Is there a designated repository for these "project plans" and "marketing recommended procedures leading up to events?" 16:25:04 Wiki 16:25:12 so manu tommorow? 16:25:29 manigupt: There should be a single desgnated Wiki site then 16:25:30 tony__, its called a wiki :-) And yes we need to make more definitive recommendations for event planning and preparation. However that's under the Ambassador Team role, not marketing team. I'm just trying to push here to get it a bit more cleared up 16:25:41 warlordmobile, manigupt said Thursday 16:25:51 Thursday please or at 5 istq 16:26:02 let's do Thursday 16:26:05 ok 16:26:17 Am saying it's not sufficient to say it's somewhere in the Wiki, you need to specify a specific Wiki site you'll be using 16:26:24 what time? 16:26:43 utc please 16:26:52 Portal:marketing tony 16:27:06 Mine is +530 16:27:20 warlordmobile, manigupt so 14:00 UTC ok? 16:27:30 fine 16:27:34 that's one hour earlier than usual meeting time but makes it little easier for manigupt 16:27:57 No i will be out that time or Thursday 16:28:12 i am confused 16:28:40 Lets make it Thursday then 16:28:42 manigupt: OK, will take a closer look at how it's currently used 16:28:49 why not talk about it on a mail? 16:28:55 manigupt, so pick a time 16:29:11 i am free all day 16:29:20 Same meeting time 16:29:25 ok 16:29:39 is it easy to msil 16:29:40 warlordmobile, Thursday is Free Day? I heard normall you charge 50 euro an hour :) 16:30:19 is it easy to mail me that please?so that kwill not forget? 16:30:45 I will mail in a while 16:30:45 only 50 euro? he's cheap 16:30:50 warlordmobile, ok I'll mail to you 16:30:51 pleeeeeease? 16:30:59 thanks 16:31:07 Ilmehtar, when you meet warlordmobile then youll know how cheap he really is 16:31:16 He is a man not a give illehmetsr 16:31:50 ??? 16:31:52 ok let's close up the meeting now. I will send summaries via email shortly to our teams 16:32:08 #endmeeting