15:01:34 #startmeeting "openSUSE Marketing Team Meeting 07-Sept-2010" 15:01:34 Meeting started Tue Sep 7 15:01:34 2010 UTC. The chair is suseROCKs. Information about MeetBot at http://wiki.debian.org/MeetBot. 15:01:34 Useful Commands: #action #agreed #help #info #idea #link #topic. 15:01:36 yaloki: u are my hero how to bind in openSUSE repos in ubuntu? 15:01:54 #topic "Welcome to openSUSE Marketing Team Meeting" 15:02:30 Okay guys, we are going to have a shortened agenda today because there are particular topics that have high priority given our current timing 15:02:44 So... here's our agenda 15:02:51 1. Conference Marketing 15:03:02 2. Ambassador discussions 15:03:21 3. Additional time remaining can be on other topics if we have any left 15:03:27 So let's begin! 15:03:44 #topic openSUSE Marketing Team Meeting | Topic: Conference Marketing 15:04:15 Alrighty, so the topic is Conference Marketing.... Particularly, some of us are getting a bit nervous because we have not yet done any real active marketing and we are only weeks away from the event 15:04:39 so now an first article is being finished 15:04:40 who are some? 15:04:46 to go on news.opensuse,.org 15:04:49 We held back because we were awaiting final program announcement, but I think we can't wait any longer for that and need to go full steam ahead 15:04:51 some includes me :d 15:04:57 me 15:05:07 that are two not some 15:05:08 me too 15:05:16 3 = some :-) 15:05:18 ok now are some 15:05:30 http://piratepad.net/wJ2WiNfp7X 15:05:42 to put it bluntly, from my experience, it's already way too late 15:05:49 ack 15:06:04 bb 15:06:06 I made last weekend the schedule 15:06:06 * javier_ has to leave :( 15:06:25 has a registration module been implemented yet? 15:06:41 jospoortvliet: nice 15:06:45 but I'm a bit puzzled 15:06:48 thats a question for dragotin or darix not for me 15:07:02 darix, Are you around? 15:07:03 I was actually always assuming that the main purpose of the openSUSE conference was.. well.. openSUSE 15:07:03 gnokii: for dragotin 15:07:06 not for me 15:07:17 ok is dragotin within reach that he can answer that question? 15:07:56 well one way (we have a final schedule) or not (we don't) 15:08:02 marketing is needed ASAP 15:08:09 suseROCKs: I think not but I can say he worte yesterday a mail to cfp that its included in the system we use, but I dont knwo why u ask it because have nothing to do with marketing 15:08:24 gnokii: it has to do with the conference 15:08:33 if there is no registration module now, we're in trouble 15:08:33 * AJaeger just pinged dragotin 15:08:40 why yaloki? 15:09:08 I think michl is in trouble but not marketing team 15:09:10 gnokii: people have to book flights/train and hotel 15:09:11 gnokii, if there's no registration in place, and we broadcast through marketing to come to the conference, and they arrive at our website and find no registration, we may not get them back when reg is up 15:09:27 and.. yes, as suseROCKs just said 15:09:33 yaloki what have the registration module to do with travel of particpiants? 15:09:41 gnokii, "trouble" We're not looking for scapegoats here. We just need to figure out what we have available in our hands now so we can move forward 15:09:50 it is possible, but more difficult, to do marketing for the conf now if people can't register 15:10:32 if i can say something 15:10:34 the app is working 15:10:37 sorry but registration isnt really the importenst thing is a nice to have 15:10:46 and we will move it to conference.opensuse.org today/tomorrow 15:10:49 gnokii, Several people have already pm'ed me in last week.. "How do I register? I need to make plans but don't know yet if I can register" 15:10:55 (opening ticket to move dns) 15:11:01 darix: excellent, thanks 15:11:12 Thanks darix 15:11:13 is registration mandatory ? 15:11:21 http://conference.opensu.se/indico/index.py 15:11:22 suseROCKs: I dont interested in ur PM, I know a lot of events I havent to register for 15:11:52 gnokii, Quit arguing. We asked a very simple question: Is reg in place yet? That's all we asked. 15:12:08 but thats not the point one for marketing issue 15:12:15 we are trying to figure out what pieces we have available to us now so we can move forward at full steam with what we can in marketing team 15:12:33 is the registration required? or just for information? 15:12:44 yaloki, last year it was "required" 15:12:53 this year, not sure. 15:13:05 gnokii: do you know whether you must register? 15:13:11 it wasnt required 15:13:22 there was a lot of ppl there they didnt 15:13:52 we need to count how many people are there - for payment reasons 15:13:57 it was required. Zonker got on my case about it when I didn't register til last minute. And it was needed in order to properly prepare the giveaway supply 15:14:10 the registration was good enough - some didn't show up, others that did not register showed up ;) 15:14:32 ooh because of that michl has me given the whole year suse conference shirts for the events? 15:14:34 right, and right now, we don't even have a headcount of how many will show up 15:15:05 suseROCKs: doesn't really matter at this point 15:15:13 yaloki, i agree 15:15:29 ok so here's what we know.... 15:15:36 1) Reg will be available tomorrow 15:15:38 AJaeger: but the point is, a registration isnt from interest for marketing right now 15:16:00 gnokii: again, it is important because if registration is required, we cannot do announcements about the conference 15:16:15 gnokii, I agree, we should discuss the details of the organizational details at a separate meeting. 15:16:15 gnokii, You're not getting what we're pointing out. Let me try again... 15:16:21 yaloki: who says is needed? 15:16:45 suseROCKs, please list those points that need handling and inform michl and dragotin about them so that they can take actions. 15:16:47 only suseROCKs says it becaus zonker reminded him to register 15:17:15 gnokii, All we asked here and today is to know what is available so that when we market we can say to people : "Hey, we have openSUSE conf! here's where you can go.... and you point to whatever information" it is the 'whatever information I'm asking so the more knowledge we have the better we can plan ahead 15:17:46 ok, so, we don't even know whether registration is required 15:17:52 it is certainly desired 15:18:02 so... back to point 1: 15:18:14 yaloki, it's desired - and everybody should register. But people can plan to come without registration first 15:18:17 suseROCKs: when that is ur first problem a registration form then u have definitly a problem I go to conference for the program not for a registration form 15:18:21 How do we move forward with marketing plan? jospoortvliet has a few things listed 15:18:29 Ok and let's please stop that discussion about registration and indeed move 15:18:31 on 15:18:40 I have a call right now as well making it a bit hard to stay involved 15:18:47 esp if there is lots of discussion about useless things 15:18:49 :( 15:18:52 yeah 15:18:58 yeah 15:19:01 gnokii, LISTEN!!!!! ONE last time... I only asked for what resources are currently available. THAT"S IT!!! I never said "we can't move on without reg" 15:19:08 ok 15:19:11 noted, let's move on 15:19:13 gnokii: you're the guy with the pointless discussions 15:19:14 the marketing plan 15:19:22 no I am not 15:19:26 ok enough guys come on 15:19:33 just blame me 15:19:36 ;-) 15:19:44 back to point 1: Let's look at jospoortvliet's piratepad 15:20:13 that article needs a wee bit polishing and can go live 15:20:15 it's just one thing 15:20:20 but we need to try and get regular articles out 15:20:26 and get other sites to pick them up 15:20:35 IMHO "to shape opensuse" should be on top of the list 15:20:53 it's really really late for sites to pick it up 15:21:00 yep 15:21:31 what we do at FOSDEM is making interviews of speakers 15:21:36 yep 15:21:40 and push those out every week or so 15:21:41 I noted that in a mail to promo 15:21:48 that makes marketing for the event by itself 15:21:53 we should get articles out about the topic of the conference 15:21:56 because many sites like to pick up the intervies 15:22:00 ok so this document is meant for news.o.o, correct? 15:22:05 yep 15:22:27 and weekly interviews with speakers is a good idea... or even weekly "sneak preview of topics" 15:22:27 and it should get a bit about strategy 15:22:41 suseROCKs: but it's too late for that IMO 15:22:42 fitting in wht what yaloki said - 'shaping openSUSE' 15:22:53 yaloki: better late than never 15:22:54 yaloki, but we can't just sit around and do nothing either. 15:22:57 we can do at least some 15:23:32 so who feels like taking this on 15:23:43 as in - finding peeps to contact writers and writing 15:23:45 ? 15:23:55 you can crowdsource it like the doc I did 15:23:58 * gnokii better not say who sitting always 15:24:03 on piratepad -worked quite well 15:24:19 jospoortvliet, How about if we come up with a quick and easy outline of weekly topics and then invite the team to grabbag different topics to drive? 15:24:44 http://conference.opensu.se/indico/contributionListDisplay.py?confId=0 15:24:45 topics = list of speakers and their topics I would say 15:24:52 has a list of current talks, I guess they're confirmed 15:24:52 jospoortvliet, yes 15:25:01 once that is out we can simply ask if anyone wants to know more about those topics' 15:25:11 he/she can then contact the speaker and ask for more... 15:25:26 and write about that 15:25:41 not too difficult... 15:25:41 well you have to come up with a list of questions on the topic 15:25:48 sure 15:25:55 but some can do that, some can't 15:26:04 those who can't can ask on marketing list 15:26:19 we just need someone to drive this 15:26:25 jospoortvliet: what u talking about? 15:26:42 jospoortvliet, the problem right now of "can" or "can't" is preceded by "unknown" as in, most of us are unaware of who exactly is speaking at the conference and what topics have been approved, etc. I'm not aware of whether this is published yet 15:26:43 write articles about the topics for the conference 15:26:57 has to be started really soonish though. you need some time to come up with good questions, poke the speaker, give that person some time to answer, .. 15:27:06 suseROCKs: it's not but we can start once that is public 15:27:12 suseROCKs: http://conference.opensu.se/indico/contributionListDisplay.py?confId=0 15:27:16 and I bet gnokii can already give some hints 15:27:22 suseROCKs: I'm assuming that stuff is confirmed 15:27:37 and since we can't get any information, let's just assume :) 15:27:49 yaloki, right 15:28:39 doing it in piratepad is actually a good idea 15:28:53 so nobody wants to push this? 15:28:58 that way, if you know the topic, you can improvise half of the questions anyway 15:29:03 yaloki: sure 15:29:15 I seriously can't take any AIs atm 15:29:23 jospoortvliet, Now that I see *something* with that link yaloki gave, I'll drive the piratepad to list weekly topics that we can all grabbag 15:29:23 ok I'll do it 15:29:41 suseROCKs: great! tnx 15:30:12 suseROCKs: don't plan topics per week, just list all topics and announce it - see if anyone is interested in any of them 15:30:22 yup 15:30:23 and will disseminate email to the team ML by COB today 15:30:32 each speaker has send in a bio and a description so that's a beginning... 15:30:37 once we have interviews, we can still decide on when to publish what 15:30:44 right, my thinking is, if we happen to ahve more than one topic per week, that would be even greater :-) 15:30:57 yep and I wouldn't go too interview-style, more on-topic, more on content of the talk 15:31:06 and not every talk has to be covered only the intresting ones 15:31:16 most readers prefer content over interview/personal stuff 15:31:24 right 15:31:27 exactly 15:31:44 and frankly, if we can write interesting articles rather than chasing down speakers to interview, that saves us a lot more time 15:31:53 um 15:32:00 suseROCKs: I think we still need to poke the speakers 15:32:18 again see my mail from yesterday :D 15:32:21 yaloki, yes but its not absolute either. We can have it both ways 15:32:23 at least, I can't just figure out what they'd talk about just with a title 15:32:40 gnokii: : don't they have send in a description? 15:32:46 is that available somewhere? 15:32:54 abstracts and bios are not in that web UI 15:34:17 jospoortvliet: some did some not 15:34:29 as usual :) 15:34:43 gnokii: sounds like any conference :) 15:34:45 well those that did will be easier to talk about hehe 15:35:02 how can we access those background info? 15:35:13 instead of talking about doing interviews I would prefer to make other things first, but its only my meaning and so dont listen to me 15:35:14 gnokii: those you do have, for those who are confirmed speakers, can you send it to suseROCKs 15:35:21 gnokii: like what? 15:36:03 like ur article I dont heard what are the pois of the conf, I mean noone questioned it 15:36:18 pois? 15:36:25 point of interest 15:36:30 aah ok 15:36:39 yes, there is a bit in there but it's mostly teaser of course 15:36:39 ? 15:36:50 so there should be more specific stuff once the schedule is published 15:36:55 this is good enough for now 15:36:57 jospoortvliet: yes but u can bring some big points in it! 15:37:05 gnokii: like? 15:37:08 the strategy stuff? 15:37:19 point is that I want this to go online asap - say today or tomorrow 15:37:21 what's a "point of interest" ? 15:37:25 details can come with the announcement of the program 15:37:27 jospoortvliet: ack 15:37:35 need to get the word out asap 15:37:43 like goOO/OOo sidetrack, like Education track, like LPI exams, like some speakers 15:37:43 actually, it's really not a problem to publish more details later 15:37:47 the more posts about it, the better 15:37:58 gnokii: there is some teasers in there for some of those 15:38:02 but yes, little details 15:38:05 again, can go later 15:38:06 gnokii: that's even better to publish one later 15:38:07 anything is good :D 15:38:11 err, "later" 15:38:26 ok so what else can/must we do other than these articles? 15:38:32 ideas, brainstorm mode pls 15:38:43 contact linux news sites ? 15:38:44 we need more than a few articles on news.opensuse.org no matter how cool that is 15:38:56 heise, ... 15:39:04 yaloki: yep, with what exactly?> 15:39:05 jospoortvliet: but thats the start 15:39:15 heise simple 15:39:15 we are doing LPI exams at this year's conference? 15:39:17 gnokii: sure but we can do more than just the articles 15:39:17 contacting linux magazines and press is pointless, we're already behind the deadline for that 15:39:27 of course we can 15:39:32 yaloki: again, better late than never 15:39:36 you are right in that we're late 15:39:36 err, no 15:39:38 yaloki, we have a media sponsor already 15:39:39 yaloki: we are not ;) 15:39:40 but we can do something at least 15:39:52 yaloki: and Novell helps with this too, getting journalists there etc 15:39:55 no no 15:40:05 afaik about 10-20 are arranged already, if I understood things correctly 15:40:08 if we send them stuff now, it will be published next month at best 15:40:16 ok for articles, sure 15:40:20 but they have websites too :D 15:40:20 which is 2 to 3 weeks before the conf 15:40:30 yes, linux sites are no problem 15:40:34 yaloki: u mean print magazine right but u should talk to michl about it maybe he did there something ;) 15:40:35 I meant it's too late for magazines ;) 15:40:43 yaloki, for the publications, you're correct 15:40:45 gnokii: yes, I meant print magazines 15:40:51 Sure, sucks but such is life. let's move to something more constructive - other things we can do 15:40:55 but thats the problem here, always talking without knowledge 15:41:17 move on guys, what else can we do besides the articles on news and contacting magazines? 15:41:22 that's why we're trying to gather some facts here so we are better armed to move forward 15:41:31 anyway, gnokii You said there are other things to do first... Like what? 15:41:32 the usual guerrilla stuff, digg and such 15:41:42 yaloki: yep 15:41:46 can go with the articles 15:41:49 is hard, btw 15:41:53 yes 15:41:59 not even sure it's worth trying digg ¬¬ 15:42:00 other ideas? 15:42:05 but tweeting yeah 15:42:31 jospoortvliet: just write a good announcment thats the first and importanst thing, then send it to press services and prepare some other text for news pages thats all 15:42:37 And we need to be sure something gets posted on opensuse-announce soon as well 15:43:09 do we have some banner-ish artwork that can be included on blogs ? 15:43:22 since a looooooooooooooooooooong time yaloki 15:43:26 yaloki, you mean "I'm going to osc '10"? 15:43:33 AJaeger: something like that, yes 15:43:42 u should follow @openSUSEConf then u would know that 15:44:06 jospoortvliet, should we promote @openSUSEConf more? 15:44:13 or u should visit my blog I show such a banner since 2 months there 15:44:16 gnokii: it's useless if no one else knows 15:44:36 gnokii, You cannot overcommunicate ;) 15:44:37 yaloki: would u plz visit the conf page in wiki? 15:44:53 gnokii: no 15:44:57 this is about marketing 15:44:59 remember? 15:45:05 if you don't push the information out, no one knows 15:45:12 "you must read this", "you must subscribe there" = fail 15:45:20 it must be pushed everywhere 15:45:21 forums 15:45:33 u asked about banner and when u would like take a look at this page u would see there is a section and there u can find banner 15:45:35 hm, has it been posted on the forums as a sticky yet ? 15:45:44 gnokii: ok, cool, thanks 15:45:50 but now we need to tell people about it 15:46:15 alright so let's recap: 15:46:19 jospoortvliet: ok, another todo: have a sticky post about the conference on forums.opensuse.org 15:46:25 1. We finalize jospoortvliet's document 15:46:39 and yaloki as I know as I did them I did a blogpost too 15:46:48 2. We put together a Topics list for weekly (or more) articles further promoting conference 15:47:16 3. We go full steam ahead and advertise everywhere we can via all social network venues 15:47:25 so take a look at http://karl-tux-stadt.de/ktuxs/?p=2426 15:47:32 Is this the basic plan we're cool with? 15:47:59 yup 15:48:16 AJaeger, Any thoughts on your end? 15:48:24 he might be busy with his kid now. 15:48:37 suseROCKs, I'm here - and this looks fine to me. 15:48:48 Let's move forward with it ;) 15:49:19 ok. Full speed ahead guys! 15:49:33 alrighty, so let's move on to next topic 15:49:51 #topic openSUSE Marketing Team Meeting | Topic: Ambassador Update 15:50:14 jospoortvliet, You've been pretty active in this topic lately, so I'm going to give the floor to you for any thoughts on the movement here 15:50:32 or is he on the phone? 15:51:05 so, let me chime in - we have a list of things we want to do to empower the ambassadors like promoting materials 15:51:26 jospoortvliet send around a link 15:51:47 next steps now are moving those in the wiki and realizing the ideas - filling content. 15:51:58 Some have already volunteered to do stuff - thanks! 15:52:08 And I hope everybody that volunteers move those forward. 15:52:22 jospoortvliet, anything to add? 15:52:23 sorry was on phone for a sec indeed 15:52:46 when it comes to the ambassadors - I think we'd get very far if the current wiki pages are simply filled up with content 15:52:57 like answers to the often-asked questions and stuff 15:53:02 that's low-level stuff 15:53:05 but immensely helpful 15:53:14 agreed 15:53:35 I'd rather put it some effor there now than discuss the plans much more... 15:53:48 remember, perfect is the enemy of good :D 15:54:04 and having something reasonable beats having plans for something amazing anytime. 15:54:06 jospoortvliet, so just so we have a little idea of a roadmap.... once we have wiki pages populated, what do you see as the next important course of action? 15:54:16 suseROCKs: we'll think of that by then 15:54:20 as I expect that to be hard enough 15:54:28 seriously I think we plan a bit too much :D 15:54:45 coming up with plans, brainstorming - that's easy, there are enough ppl here with good ideas and experience. 15:54:47 :-) 15:54:49 but DOING, that is hard... 15:55:05 jospoortvliet, i think we're moving far further along in the last two months than we have in a long time. Give us some credit here :-) 15:55:18 so let's focus on short(er) term goals first 15:55:29 suseROCKs: sure, there is progress, I don't deny that of course, and it's great 15:55:37 but more can be done with the same effort if focussed right 15:55:40 imho 15:55:43 suseROCKs, we're still accelerating ;) 15:55:48 hehe 15:55:50 yup 15:56:13 two things are bad: talk talk talk but no do (planning etc falls in that category) 15:56:22 ok so we're actually at one hour mark now with just a couple minutes left. Do we have any other pressing topics? 15:56:22 +1 15:56:27 and negative energy - telling someone NOT to do something because 'it's not important enough 15:56:35 ' 15:57:01 or 'not good enough' 15:57:16 I'd much rather have a badly written blogpost by an indian contributor than - no blogpost at all ;-) 15:57:24 or big plans to write huge articles 15:57:28 which never get written... 15:57:29 +1 to that 15:57:42 otherwise 15:57:43 +1^infty 15:57:45 I love you all 15:57:46 hehe 15:57:52 jospoortvliet, but you've taken a big stab at it already with the draft you showed us earlier today. Great job, jospoortvliet 15:58:02 suseROCKs: what draft? 15:58:08 did I do something? 15:58:10 the piratepad about the conference 15:58:12 I deny everything! 15:58:14 aaah ok 15:58:18 well that wasn't just me 15:58:24 that was 6 ppl working on it 15:58:29 jospoortvliet: its interesting who participated in that 15:58:32 right, I see that at the bottom 15:58:33 crowdsourcing, baby 15:58:41 gnokii: yep and it includes you :D 15:58:47 I know 15:59:04 so that must go out soon 15:59:07 will take care of that 15:59:14 ok so as I asked a question moments ago... are there any other pressing topics? Otherwise i think we can close today's meeting 15:59:24 jospoortvliet: I would add some lines about program 15:59:33 gnokii: please do so! 15:59:39 yeah 15:59:46 not too much yet, more can come in the next weeks 15:59:47 :D 15:59:52 time for the grouphug? 16:00:03 noooooooo 16:00:15 no hughing pay me in beer 16:00:24 oh gnokii you're in for a treat at the conference :D 16:00:25 hehe 16:00:25 ok just to let everyone know.... the next few weeks will be pretty crazy for me leading up to the conference, but I'm going to try to do something as much as I can 16:00:30 finish it suseROCKs 16:00:48 jospoortvliet, You remind me of a girl when you say that. They all say that to me :-D 16:00:58 i am working on the stuff that was asked of me :) 16:01:04 suseROCKs can I help you? 16:01:10 suseROCKs: yeah they get tired of you quickly huh... 16:01:17 jospoortvliet, that's what I meant :-) 16:01:19 lupinstein: +1 16:01:37 lupinstein, Awesome. I'll be looking forward to reading it before Ohio Linux Fest this weekend :-) 16:01:38 I send mine to jospoortvliet yesterday 16:01:50 gnokii: yeah you did see my comment? 16:01:56 or did I not send that yet? 16:02:01 yes I saw it I create that 16:02:03 the 'more bulletpoints' one 16:02:05 cool 16:02:11 izabelvalverde, absolutely. Jos has been posting some discussions about what we need to finish up on wiki for ambassadors. Let's try to finish that up quickly 16:02:28 alrighty meeting is adjourned 16:02:32 #endmeeting